Post by account_disabled on Jan 23, 2024 7:18:32 GMT
After the long year of the pandemic, which has not been easy, we all need a break. But as any marketer knows, there is no downtime when it comes to customer / audience engagement. Just because you travel and work at a slower pace doesn't mean you have to stop or slow down your digital campaigns. One of the best things about digital marketing is that you don't always have to be "ON" to continue to be effective. You can be productive during the summer and even during the holidays. How? Well, we have some tips for you. Plan ahead Like most things in life, planning ahead will save you headaches. If you leave everything ready, you can close your laptop, clear your mind, and leave all the marketing chatter behind while you swim, hike, and enjoy your vacation. For digital campaigns, this means preparing content and creatives well in advance. This is not the time to think and create at the last minute. They can wait until you return. For now, plan the campaigns you want to run during your vacation and create the content and creatives accordingly.
Take a look at our top picks for marketing and project management tools to help you do just that. Make your content relevant Summer or winter, campaign content needs to be relevant if it's going to be effective, and you want your content to remain relevant, even when you're not available 24/7. When you go on vacation, it's a good idea to focus on evergreen marketing. (Clarification: The term "evergreen marketing" is used for products, segments and strategies that remain relevant for a long period of time and are not sensitive to time span. That way, your campaigns will have the right tone, no matter what happens in the market while you're busy getting tanned. You can also create co B2B Email List ntent around summer themes, seeing as "hot" is the buzzword these months. Your customers may also be going on vacation or interested in special summer products and services, so it's a good time to focus your campaigns on them. Check What Your Competitors Are Doing One of the best ways to make sure you're on track with your campaigns is to check the temperature of your competitors.
What are they talking about this summer? What kind of messages are they sending to their customers and target audiences? This can be a great source of inspiration for your campaigns, and can also help you stay on track with your messaging. Don't try something new! During the holidays, your only job is to keep your campaigns in line with your forecasts. This is definitely not the time for testing and creative experiments. Make safe and sustainable choices! You can't work and relax at the same time when you try things you've tried before! Automation is your best friend – use it! Today, all digital advertising platforms have automation features, which is always useful, but especially so when you're away on vacation. With automation, you can keep campaigns active, optimized, and you don't have to be present to make it happen. Boost.a l has some great automation features for native campaigns. If you have native campaigns that need to air when you won't be available to launch them, you can schedule them in advance. Remember that your Native campaigns must be approved by Boost before they can go live. By planning ahead, you've already gone through the approval process and fixed any issues with your content before you go on vacation. So you can know your campaigns will start on schedule, automatically.
Take a look at our top picks for marketing and project management tools to help you do just that. Make your content relevant Summer or winter, campaign content needs to be relevant if it's going to be effective, and you want your content to remain relevant, even when you're not available 24/7. When you go on vacation, it's a good idea to focus on evergreen marketing. (Clarification: The term "evergreen marketing" is used for products, segments and strategies that remain relevant for a long period of time and are not sensitive to time span. That way, your campaigns will have the right tone, no matter what happens in the market while you're busy getting tanned. You can also create co B2B Email List ntent around summer themes, seeing as "hot" is the buzzword these months. Your customers may also be going on vacation or interested in special summer products and services, so it's a good time to focus your campaigns on them. Check What Your Competitors Are Doing One of the best ways to make sure you're on track with your campaigns is to check the temperature of your competitors.
What are they talking about this summer? What kind of messages are they sending to their customers and target audiences? This can be a great source of inspiration for your campaigns, and can also help you stay on track with your messaging. Don't try something new! During the holidays, your only job is to keep your campaigns in line with your forecasts. This is definitely not the time for testing and creative experiments. Make safe and sustainable choices! You can't work and relax at the same time when you try things you've tried before! Automation is your best friend – use it! Today, all digital advertising platforms have automation features, which is always useful, but especially so when you're away on vacation. With automation, you can keep campaigns active, optimized, and you don't have to be present to make it happen. Boost.a l has some great automation features for native campaigns. If you have native campaigns that need to air when you won't be available to launch them, you can schedule them in advance. Remember that your Native campaigns must be approved by Boost before they can go live. By planning ahead, you've already gone through the approval process and fixed any issues with your content before you go on vacation. So you can know your campaigns will start on schedule, automatically.