Post by account_disabled on Feb 18, 2024 8:38:56 GMT
Our visitors are “telling” us these things should change. Don’t bicker with the boss about what to test first. Instead, employ a few customer development techniques & find out what users actually want. If you have a customer service department, ask them to share user feedback about the landing page. Email existing customers and ask their honest opinion, use a mouse tracking or eye tracking tools to watch how people interact with key pages, and gently ask visitors through an on-site survey tool for their feedback. When Unbounce released The Noob Guide To Internet Marketing ebook in 2012, we wondered if the guide should be “purchased” in exchange for an email or a tweet.
Oli used the Qualaroo integration to ask visitors which method they Buy TG Database would prefer to pay for the download. The results were revealing, and the case study is well worth checking out. The goal is to arm yourself with as much qualitative data as possible to present a more compelling argument for testing than “I think this looks/reads better” Talking with your customers and visitors will almost always reveal test ideas that you never planned on, and their feedback is ultimately more valuable than most people within the company (because you know, they’re the ones actually visiting the landing page) Then, when you bring this information to the boss, you can collaboratively interpret the data and come up with test ideas to solve real problems. For a great list of customer feedback tools, take a look at this list compiled by Angela Stringfellow.
The biggest thing to keep in mind is that your boss is always concerned about risk & reward. If the risk looks too high, and you haven’t tied specific reasons to why the payoff will occur, you’ll never win the battle. Make sure to go into the conversation with as much concrete evidence as possible, and valid arguments as to why you’d like to test your hypothesis. Some of you may have overcome this obstacle already and seen great results. If you could, please let us know in the comments: How you convinced your boss to move forward with your test. The arguments they made before agreeing to let you test. As we push the internet forward, it’s important that we, as a community, help each other get every level of management on board to make truly spectacular experiences for our customers. The best way to do that is to share what we’ve learned from being in the trenches.
Oli used the Qualaroo integration to ask visitors which method they Buy TG Database would prefer to pay for the download. The results were revealing, and the case study is well worth checking out. The goal is to arm yourself with as much qualitative data as possible to present a more compelling argument for testing than “I think this looks/reads better” Talking with your customers and visitors will almost always reveal test ideas that you never planned on, and their feedback is ultimately more valuable than most people within the company (because you know, they’re the ones actually visiting the landing page) Then, when you bring this information to the boss, you can collaboratively interpret the data and come up with test ideas to solve real problems. For a great list of customer feedback tools, take a look at this list compiled by Angela Stringfellow.
The biggest thing to keep in mind is that your boss is always concerned about risk & reward. If the risk looks too high, and you haven’t tied specific reasons to why the payoff will occur, you’ll never win the battle. Make sure to go into the conversation with as much concrete evidence as possible, and valid arguments as to why you’d like to test your hypothesis. Some of you may have overcome this obstacle already and seen great results. If you could, please let us know in the comments: How you convinced your boss to move forward with your test. The arguments they made before agreeing to let you test. As we push the internet forward, it’s important that we, as a community, help each other get every level of management on board to make truly spectacular experiences for our customers. The best way to do that is to share what we’ve learned from being in the trenches.