Post by account_disabled on Mar 5, 2024 5:25:00 GMT
I am passionate about marketing and communication. I've been here for almost 9 years and have been an official spokesperson for LinkedIn since last year. Other of my passions are traveling and seeing the world, which is why I have also developed my career in other countries such as England or Ireland. I am currently Lead Client Solutions at LinkedIn. As a Client Solutions Manager I specialize in the tech vertical helping my clients increase their marketing awareness or sell their products and services on LinkedIn. Our primary objective is to be a true partner of the clients we work with, helping them grow their business and meet their objectives.
As a lead my task goes further, I am the voice of the Client Solutions Managers team in Spain. I support my team so that they improve day by day as Industry Email List professionals, I help them when they have a problem or need my advice. In addition, I have a great collaboration with the sales leader in Spain and with my manager who I give feedback to develop new products or I also lead a project called LinkedIn Agency Champions where we select our key contacts in the advertising agencies we work with to get involved in this program that accredits them as experts in LinkedIn Marketing Solutions.
What are the levers available on LinkedIn for B2B companies to promote their products? And what is the ideal mix of these tactics? LinkedIn marketing solutions are key for B2B marketers, 97% use the platform for their content marketing efforts. 78% of B2B marketers rate LinkedIn as the most effective social media platform for helping their organization achieve specific goals. To meet any of these objectives, LinkedIn proposes an effective solution: content marketing, creating a long-term and continuous relationship with your target audience and generating useful, aspirational and entertaining content.
For them you have to develop a strategy both at an organic level (your company page), as well as paid and also with your employees who are the best ambassadors of your brand on LinkedIn. You can start with your organic strategy to test and learn which topics work best and interest your audience the most. Review your organic strategy regularly to identify which posts are performing best to promote them, and thus have better reach and impact.
It is very important to keep in mind that it is not only important to develop valuable content on LinkedIn, aimed at a professional mentality, but also to distribute it effectively and, above all, to continuously measure the impact of your results in order to optimize the strategy, which is why You must have clear and quantifiable KPIs . The star advertising format that can meet branding, interaction or recruitment objectives on LinkedIn is sponsored content where advertisers can include images, videos or link it to a form to capture leads on LinkedIn.
Another widely used format is message ads that are sent directly to the user's inbox and remain there for 45 days so that they cannot receive a message from any other brand during that period of time. This represents a unique opportunity for the advertiser and has very good opening and interaction rates on the part of users. Video ads are exceeding our expectations: LinkedIn members spend almost 3x more time watching video ads compared to time spent on static sponsored content.
Additionally, video ads have 30% more comments per impressions than static ads, so they can be very effective for a strategy with interaction, branding or video viewing objectives. You can also use our carousel format for brand strategies that allows you to include several images to contact a story or show various products/services. The impact of another of our most used formats continues to grow: lead generation forms . These have up to 400% higher lead rates compared to conventional landing page forms. Furthermore, if your main objective is recruitment, we recommend retargeting your website and the new LinkedIn functionalities that we have launched for retargeting according to the level of video viewing or those who have opened or registered in a contact generation form.
uYour company page on LinkedIn is the window to the outside world of your brand, so it is key to have a good strategy to create a community. My first piece of advice is “be relevant” , users on LinkedIn consume valuable content that helps them in their daily lives, such as insights or quality conversations that help them grow as professionals. Follow topics or “trending Hashtags” to join and publish conversations that are as relevant as possible to your brand and target audience.
As a lead my task goes further, I am the voice of the Client Solutions Managers team in Spain. I support my team so that they improve day by day as Industry Email List professionals, I help them when they have a problem or need my advice. In addition, I have a great collaboration with the sales leader in Spain and with my manager who I give feedback to develop new products or I also lead a project called LinkedIn Agency Champions where we select our key contacts in the advertising agencies we work with to get involved in this program that accredits them as experts in LinkedIn Marketing Solutions.
What are the levers available on LinkedIn for B2B companies to promote their products? And what is the ideal mix of these tactics? LinkedIn marketing solutions are key for B2B marketers, 97% use the platform for their content marketing efforts. 78% of B2B marketers rate LinkedIn as the most effective social media platform for helping their organization achieve specific goals. To meet any of these objectives, LinkedIn proposes an effective solution: content marketing, creating a long-term and continuous relationship with your target audience and generating useful, aspirational and entertaining content.
For them you have to develop a strategy both at an organic level (your company page), as well as paid and also with your employees who are the best ambassadors of your brand on LinkedIn. You can start with your organic strategy to test and learn which topics work best and interest your audience the most. Review your organic strategy regularly to identify which posts are performing best to promote them, and thus have better reach and impact.
It is very important to keep in mind that it is not only important to develop valuable content on LinkedIn, aimed at a professional mentality, but also to distribute it effectively and, above all, to continuously measure the impact of your results in order to optimize the strategy, which is why You must have clear and quantifiable KPIs . The star advertising format that can meet branding, interaction or recruitment objectives on LinkedIn is sponsored content where advertisers can include images, videos or link it to a form to capture leads on LinkedIn.
Another widely used format is message ads that are sent directly to the user's inbox and remain there for 45 days so that they cannot receive a message from any other brand during that period of time. This represents a unique opportunity for the advertiser and has very good opening and interaction rates on the part of users. Video ads are exceeding our expectations: LinkedIn members spend almost 3x more time watching video ads compared to time spent on static sponsored content.
Additionally, video ads have 30% more comments per impressions than static ads, so they can be very effective for a strategy with interaction, branding or video viewing objectives. You can also use our carousel format for brand strategies that allows you to include several images to contact a story or show various products/services. The impact of another of our most used formats continues to grow: lead generation forms . These have up to 400% higher lead rates compared to conventional landing page forms. Furthermore, if your main objective is recruitment, we recommend retargeting your website and the new LinkedIn functionalities that we have launched for retargeting according to the level of video viewing or those who have opened or registered in a contact generation form.
uYour company page on LinkedIn is the window to the outside world of your brand, so it is key to have a good strategy to create a community. My first piece of advice is “be relevant” , users on LinkedIn consume valuable content that helps them in their daily lives, such as insights or quality conversations that help them grow as professionals. Follow topics or “trending Hashtags” to join and publish conversations that are as relevant as possible to your brand and target audience.