Post by account_disabled on Mar 5, 2024 8:57:36 GMT
Google's first major update of 2021 is on the horizon. The Core Web Vitals update is contained in the Page Experience update, as stated in Google's June 2020 blog . Google said that page experience ranking signals , based on Core Web Vitals, will be applied globally across all mobile browsers. The upcoming update is likely to have a significant impact: Websites that score “good” on Core Web Vitals have reached an important level in terms of user experience and could get a boost in the page experience component of the ranking, provided that other components of the page experience signal page (HTTPS, mobile-friendly, etc.) are considered OK. We conducted research to uncover any trends and relationships that Google's upcoming Core Web Vitals update might bring, as well as what impact it might have on websites. In this post you will see the main results of the study, you will be able to consult the methodology used, you will receive practical suggestions on how to analyze the essential web signals of a site and you will learn how to improve them.
Main research findings The key findings of this study were as follows: The same Venezuela Phone Number web page can have different scores from mobile to desktop. When optimizing a particular web page, several areas need to be considered. There are more URLs in the "Poor" category for mobile devices than for desktop. (A URL is classified as "Poor" if at least one of the three metrics falls into the "Poor" category.) There are also a greater number of URLs in the "Good" category for desktop than for mobile. This could mean that it is more difficult to optimize for mobile devices than desktop. URLs with "good" vital ratings already perform well in search; generally, the more well positioned a URL is, the more vital values are optimized in some way. Most desktop and mobile URLs show positive Largest Contentful Paint values. Optimizing Essential Web Signals may already be a way to improve your search rankings. Mobile and desktop measurements vary across all URLs. img-semblog Methodology Our methodology for the study is summarized as follows: We collected 10,000 random keywords from the US database of Semrush's Sensor tool for both desktop and mobile.
The keywords came from many different categories/niches and had varying search volumes. SERPs were analyzed and collected on February 15, 2021. For each keyword we collected the top 10 results/URLs from the SERP: approximately 78,000 desktop URLs and 78,000 mobile URLs. For all URLs collected, we analyzed the three Essential Web Signals metrics: LCP, TBT, and CLS. Please note that TBT is used instead of FID in Semrush's Site Audit tool as Google prefers to use TBT because it is a more precise metric for benchmarking and optimization. Read Optimize Google FID for more details. This study was conducted with "lab" data, meaning we didn't collect real user data from a Google API. The data is shown from a web page and not from the entire website. This is important because Essential Web Signals are page metrics, not metrics across entire websites. This is critical to understanding whether or not the metrics are "good" for a particular page at a time. This research was conducted before these metrics impact results following the June update. Using this data, SEO specialists and site owners can prepare their sites for updating.
Main research findings The key findings of this study were as follows: The same Venezuela Phone Number web page can have different scores from mobile to desktop. When optimizing a particular web page, several areas need to be considered. There are more URLs in the "Poor" category for mobile devices than for desktop. (A URL is classified as "Poor" if at least one of the three metrics falls into the "Poor" category.) There are also a greater number of URLs in the "Good" category for desktop than for mobile. This could mean that it is more difficult to optimize for mobile devices than desktop. URLs with "good" vital ratings already perform well in search; generally, the more well positioned a URL is, the more vital values are optimized in some way. Most desktop and mobile URLs show positive Largest Contentful Paint values. Optimizing Essential Web Signals may already be a way to improve your search rankings. Mobile and desktop measurements vary across all URLs. img-semblog Methodology Our methodology for the study is summarized as follows: We collected 10,000 random keywords from the US database of Semrush's Sensor tool for both desktop and mobile.
The keywords came from many different categories/niches and had varying search volumes. SERPs were analyzed and collected on February 15, 2021. For each keyword we collected the top 10 results/URLs from the SERP: approximately 78,000 desktop URLs and 78,000 mobile URLs. For all URLs collected, we analyzed the three Essential Web Signals metrics: LCP, TBT, and CLS. Please note that TBT is used instead of FID in Semrush's Site Audit tool as Google prefers to use TBT because it is a more precise metric for benchmarking and optimization. Read Optimize Google FID for more details. This study was conducted with "lab" data, meaning we didn't collect real user data from a Google API. The data is shown from a web page and not from the entire website. This is important because Essential Web Signals are page metrics, not metrics across entire websites. This is critical to understanding whether or not the metrics are "good" for a particular page at a time. This research was conducted before these metrics impact results following the June update. Using this data, SEO specialists and site owners can prepare their sites for updating.