Post by account_disabled on Dec 20, 2023 6:18:28 GMT
SEO specialists, SEO content writers… who, upon verification (based on their references), have no results. Which means that their content is not referenced on any keyword or that their pages arrive on the 4th, 5th or 8th page. Which doesn't stop them from having customers. I have even seen several Marketing Directors, from large companies, working with renowned agencies and presenting quite enormous anomalies in SEO. What errors are observed? When I analyze a prospect's site in preparation for meetings or during an audit or even on the site of a client's competitor, I encounter a certain number of errors that I encountered myself. even to detect when I am not a technician on the subject.
Links from porn sites (for a subsidiary of a big French bank) Links from bogus sites created Email Data by offshore companies based in the Bahamas (subsidiary of a large French bank). Link exchanges: “I’ll make you one, you make me one”. They offer it to me every month. However, this is a practice that has been detected and penalized by Google for years. Missing tags. Unnecessary pages leading to unnecessary clicks. Internal links that lead to empty pages. Images not optimized. Endless page loading times. These are just a few examples, the aim is not to draw up an exhaustive list. The biggest mistake I see in SEO But the main SEO mistakes I encounter are related to keyword choice. Many service providers limit themselves to their clients' selections without playing their advisory role.
Others limit themselves to Google's free tools (without hesitation to charge for the service). Others target queries for which there is no demand (WTF?). Others target unattainable requests as competition is high. No wonder then that so many pages are never referenced. I met an SME manager in this case a few days ago. He spent €40/50K with an agency for SEO content. The agency did its research, selected the keywords, produced and posted content online. 10 months later, this client contacted the agency: “I have no results. The articles that you offered me are not referenced”. Response from his contact: “it takes time”. Of course, it can take time, but nothing in 10 months is not serious.
Links from porn sites (for a subsidiary of a big French bank) Links from bogus sites created Email Data by offshore companies based in the Bahamas (subsidiary of a large French bank). Link exchanges: “I’ll make you one, you make me one”. They offer it to me every month. However, this is a practice that has been detected and penalized by Google for years. Missing tags. Unnecessary pages leading to unnecessary clicks. Internal links that lead to empty pages. Images not optimized. Endless page loading times. These are just a few examples, the aim is not to draw up an exhaustive list. The biggest mistake I see in SEO But the main SEO mistakes I encounter are related to keyword choice. Many service providers limit themselves to their clients' selections without playing their advisory role.
Others limit themselves to Google's free tools (without hesitation to charge for the service). Others target queries for which there is no demand (WTF?). Others target unattainable requests as competition is high. No wonder then that so many pages are never referenced. I met an SME manager in this case a few days ago. He spent €40/50K with an agency for SEO content. The agency did its research, selected the keywords, produced and posted content online. 10 months later, this client contacted the agency: “I have no results. The articles that you offered me are not referenced”. Response from his contact: “it takes time”. Of course, it can take time, but nothing in 10 months is not serious.