Post by account_disabled on Dec 24, 2023 7:19:09 GMT
Ryan Reynolds , known above all for his roles as Deadpool and Green Lantern , has added to his list of experiences the mascot, so to speak, of the new campaign for the low-sugar snack brand HighKey . This firm has just been included in the client portfolio of Maximum Effort , the firm that the actor himself has created to make films, television series and content in general. To raise awareness about the need to eat healthy and reduce sugar consumption as much as possible, which is the main mission of HighKey, Reynolds and his team have created the cartoon Sugar Panda . This character embodies poor nutrition and pushes those around him to devour sweets and carbohydrates as if there were no tomorrow.
In short, to do evil, like Marvel's antihero. For example, in an ad that came out around Valentine's Day, Sugar Panda interrupts a couple engaged in an intimate moment to try to convince them to eat a heart-shaped Phone Number List box of chocolates. In the latest spot that the company has launched, the animal has become a panda explorer that goes around the neighborhood knocking on neighbors' doors with a huge wheelbarrow full of foods with excess sugar . In the specific case shown in the advertisement, we see that a woman opens the door of her house and carries a bag of HighKey cookies in her hand. Dismayed, Sugar Panda tries to convince her that she has to stay away from that option, so healthy and low in sugar, to eat one of the ones he has in her car.
Her speech, which is not very convincing, is interrupted when her nose begins to bleed from eating so much candy. "Cancel sugar, not cookies ," claims the company with this series of creatives.Acceleration, expansion and transformation. Three of the most heard and pronounced words in recent times and three of the pillars on which OOH Capital is based. OOH Capital , a global consultancy aimed at accelerating the expansion and digital transformation of the out-of-home media industry, was born from the idea conceived in 2019 around the need for transformation and growth of the outdoor advertising media industry , which has been materialized thanks to the union of world-renowned professionals in the outdoor advertising industry.
In short, to do evil, like Marvel's antihero. For example, in an ad that came out around Valentine's Day, Sugar Panda interrupts a couple engaged in an intimate moment to try to convince them to eat a heart-shaped Phone Number List box of chocolates. In the latest spot that the company has launched, the animal has become a panda explorer that goes around the neighborhood knocking on neighbors' doors with a huge wheelbarrow full of foods with excess sugar . In the specific case shown in the advertisement, we see that a woman opens the door of her house and carries a bag of HighKey cookies in her hand. Dismayed, Sugar Panda tries to convince her that she has to stay away from that option, so healthy and low in sugar, to eat one of the ones he has in her car.
Her speech, which is not very convincing, is interrupted when her nose begins to bleed from eating so much candy. "Cancel sugar, not cookies ," claims the company with this series of creatives.Acceleration, expansion and transformation. Three of the most heard and pronounced words in recent times and three of the pillars on which OOH Capital is based. OOH Capital , a global consultancy aimed at accelerating the expansion and digital transformation of the out-of-home media industry, was born from the idea conceived in 2019 around the need for transformation and growth of the outdoor advertising media industry , which has been materialized thanks to the union of world-renowned professionals in the outdoor advertising industry.